[may-rah-kee]
Meraki means ‘To do something with soul, creativity, or love. To leave a piece of yourself in your work’.
For us, this is not just a name. It’s a commitment to immerse ourselves deeply in the work we do. Our researchers live in the markets they study. They hear the social codes, spot generational shifts and understand the contradictions people rarely articulate out loud — not just as researchers, but as participants in the culture itself.
We are a GLOCAL research, strategy, innovation thinking and design partner.
08+
Years in Business
A lot of our work comes from repeat clients. We consider this the review that matters most.
For 8+ years, we’ve helped brands navigate consumer, category and brand questions through rigorous Qualitative Research, Semiotics, UX & Design Research or Workshops in Innovation.
100%
Rigour
We believe there is no single way to uncover consumer truths. Every project gets fresh thinking and senior involvement across recruitment design, DG techniques or analysis frameworks.
We also invest heavily in the unglamorous parts : 100% profile checks and field rigour, because bad recruitment weakens everything that follows. Even clients like Amazon talk about our rigour. (See testimonial below).
25+
Years of Founder's Experience
Meraki’s founder, Latha, brings 25+ years of experience across research and strategy practice. Her foundations were shaped at agencies like Kantar (formerly TNS Global) across the UK and India, as well as leading advertising agencies in India. Chances are, if there’s a consumer category out there, she’s probably worked on it.
Built on strong Qualitative research foundations and lived cultural understanding, Meraki has embraced AI through its hybrid innovation method, PIVOT™. Developed by Latha, the method is rooted in the belief that the best outcomes emerge not from choosing between human intelligence and AI, but from bringing the strengths of both together.
WHAT OUR CLIENTS SAY
We worked with Meraki on a recent strategic project which required a lot of quality checks and senior involvement. Latha and her team delivered a stellar job in terms of recruitment quality, moderator quality and rigor on documents. Appreciate their efforts to deliver on time despite the challenges in recruitment. Really look forward to working with the team again. Keep up the great work!
Rohini Bagchi
Customer Journey Insights (India/MENA/TR lead), Amazon
Working with Latha and the Meraki team is a great experience from start to finish - from their responsiveness and proactive communication, to their flexibility and commitment to finding insights. What truly sets them apart is their ability to add real intellectual value to our collaboration; they don't just execute, they think critically and contribute ideas that elevate the final outcome.
UK Research Agency
Energy Drink studies in Thailand, India
We have just received some lovely feedback from the clients who were with you today. We'll pass on directly, but well done - they (and we) have been really impressed! Huge congratulations and a massive thank you to you all. Your incredible efforts have been well-noted and very well received. What an amazing team!
UK Research Agency
Cigarettes Study in India, Pakistan
Thanks again, felt we were in the hands of professionals for the whole Thailand leg - 'Manisha' on the ball and you while recovering from surgery. We should call Meraki Miracle Research since you guys can make anything happen.
UK Research Agency
Retro Super Bikes study in Thailand
Latha has always delivered some of the best Client - Agency experiences that one can expect or imagine. The TVS team have mentioned to me their heartfelt gratitude for everything that Latha has done to help TVS build stronger brands by never compromising on the excellent consumer insights work done under her able guidance. Of special mention is her great resonance with her teammates.
Ranjan Samanta
Vice President, TVS Motors
Meraki Research helped us in 2 critical research projects that shaped the brand's communication and product strategy significantly. They have a very structured approach towards research which helps brands build as well as validate hypotheses that later translates to product and brand decisions. They also go above and beyond and truly immerse themselves in the brand that they are working on. If you are a new age brand and looking for agile and nimble research partners, Meraki and Latha are the right fits for you.
Arindam Paul
Founding Member & Chief Business Officer, Atomberg Technologies
Having worked with Meraki on multiple projects, I can confidently say that their work is top notch. Recently we collaborated with the Meraki team for a concept testing exercise among our TG to evaluate each of the benefit concepts and identify the one with most potential. Throughout the exercise, Latha and team were unfailingly diligent. It was a joy to work with them. They've always understood the problem and come back with actionable solutions. Kudos!
Pallavi Chopra
Chief Marketing Officer, redBus, Ryde, redRail
Meraki did an excellent job for both WhiteHat Jr's international expansion and new course selection with music. I highly recommend Meraki for the incredible combination of the insight of a boutique research firm, the speed of a startup and the guaranteed outcomes of a large-scale enterprise. Incredible effort team!
Karan Bajaj
Founder, WhiteHat Jr & Bestselling Author
It’s been an absolute pleasure working with you on this project. From start to finish you showcased your expertise and reassured us that we were in very safe hands. Management, logistics, communication, moderation, recruitment were all fantastic, enabling us to deliver an excellent product to our client. We certainly look forward to working with you again in the future.
UK Research Agency
Cigarettes Study in India, Pakistan
OUR SERVICES
Qualitative Research
We understand what people do, how they do it and why they do it through online and offline methodologies including ethnography, immersions, IDIs, groups and communities. Our senior researchers live within the cultures they study, helping decode consumers with greater empathy and context.









































